Work Experience

Garden Remedies Inc.

Brand Design Manager | Jan 2023 - May 2023

  • Oversaw a range of visual materials such as packaging, advertising, digital, and retail & wholesale print materials.

  • Created and executed design concepts that aligned with our brand strategy and communicated our brand story effectively.

  • Drove brand awareness and engagement through creative and impactful marketing campaigns digitally and in retail stores.

  • Collaborated cross-functionally with finance, retail, and product teams to ensure brand consistency with customer touch points.

  • Monitor market trends, consumer insights, and competitor activities to inform brand strategy and decision-making.

Digital Experience Designer | Nov 2021 - Jan 2023

  • Responsible for the design and user experience of our CMS websites, e-commerce profiles, loyalty program and email/sms marketing.

  • Researched and executed condensing our CMS and digital communication programs into one that lead to increased conversion and open rates with reduced spending.

  • Management of website content, digital e-commerce menus and third party profiles presence to align with marketing initiatives and increase our SEO.

  • Developed compelling, data-driven product experiences and landing pages while following multiple brand design systems.

  • Discovers key trends within web analytical research to develop future content and design strategies.

  • Collaborated with digital marketing to increase organic traffic to our website and generate sales at our dispensaries..

Springboard

UX/UI Design Bootcamp

• Completed a 700+ hour UX/UI design bootcamp that covered the full UX/UI design process and completed four projects including a real-world design project multiple case studies.

• Developed skills including Figma, Adobe XD, InVision, user research, usability testing, wireframing, prototyping, and low-to-high fidelity interfaces.

• Learned key methodologies including design thinking, user interface design, mobile design, psychology principles, the business of UX, collaborating with developers and stakeholders.

Alchemista

Marketing Design Coordinator | Mar 2019 - July 2020

  • Developed visually compelling graphic designs for marketing materials, including brochures, flyers, banners, and event collateral.

  • Executed web design projects, created user-friendly and visually appealing web changes that aligned with brand guidelines and effectively communicated key messages.

  • Implemented SEO optimization strategies to improve website visibility and organic search rankings, resulting in increased web traffic and higher conversion rates.

  • Managed and optimized Google Ad campaigns, conducting keyword research, creating engaging ad copies, monitoring campaign performance, and adjusting strategies to maximize ROI.

Colette Phillips Communications, Inc

Graphic Designer | Sept 2017 - Aug 2018

  • Designed brochures, posters, pamphlets, booklets and social media content for an established public relations and marketing communications firm

  • Assisted in marketing, event planning and worked the events for a premier networking event company focused on diversity and inclusion in the workspace

  • Collaborated closely with CEO, Colette Phillips, to ensure the best content for our clients 

Trade Hounds

Marketing / Graphic Design Internship | 2017

  • Designed the new logo, along with other graphics during a rebranding period.

  • Designed digital media and wrote content for our social media pages (Facebook, Instagram, LinkedIn)

  • Gained valuable experience working in a start-up company environment